How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The money is in the list. Building your own list is one of the last legitimate home based business opportunities. It’s a strategy you can’t afford to overlook.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. You have the chance to share your messages repeatedly with those who are a part of your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Additionally, your squeeze page should have a concise, strong message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember that your squeeze page is there for a single reason – to build your list. Every word on the page should serve that function.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.


If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll have the chance to build good relationships with your potential customers. You’ll also be able to put your message in front of subscribers repeatedly.

Online list building is a powerful way to improve your Internet marketing performance. The best marketers in the business rely on list building for a reason. It’s true – the money is in the list!

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